Good News All 'Around US' for BEAST and B2UTYs


Finally, after two months of contract negotiations with Cube Entertainment and rumors of forming their own independent label, the members of BEAST have broken their silence and released an official statement, and the news is good. REALLY GOOD!

“Hello. This is Around US Entertainment.

“With a new year and a new start ahead of us, Around US Entertainment will be a partner for our agency artists Yang Yoseob, Yong Junhyung, Yoon Doojoon, Lee Gikwang, and Son Dongwoon as they enter their second act. We want to introduce ourselves about their special new start to the people who care for them and love them.

“First and foremost, we want to express our apologies and thankfulness to fans who trusted and waited during the uneasy and confusing period, and remained steadfast in encouraging our artists. The artists were able to endure because of fans’ hearts. Since both were able to trust each other and be patient, we believe the past seven years will be even more precious and shine brighter. Also, we sincerely thank Cube Entertainment’s Hong Seung Sung and the employees who raised BEAST and helped them grow. We know very well that our artists were able to grow this much due to the hard work of many individuals.

“Both sides will continue to maintain an amicable and cooperative relationship.

“The name ‘Around US’ was decided upon with great deliberation in order to express our desires to meet more people and more often. Just like the meaning of our name, we plan on having our artists meet you all with good music and contents in order for them to always be by your side. We will wholeheartedly support our artists in order for them to have fun and stable activities in diverse areas including music, performances, acting, and more. Furthermore, we will work hard in order to communicate and keep our promises with thankful hearts to everyone at all times.

“We think that our artists still have further to go in their paths and have many things left for them to do. We promise to do our best in order for our artists and fans to experience happy times. Please look upon our artists and company with affection.

“Once more, we thank the many people who have shown passionate support, love, and trust to our artists. We wish for your health and happiness. – The whole of Around US Entertainment.”

Due to the tense nature of the situation, the past two months have been rather difficult for many fans. In the beginning, statements and updates were released every few days but then, suddenly, those stopped and the members of BEAST went silent. Not knowing what was going on was a bit nerve-wracking, but like many B2UTYs, I had faith.

When BEAST’s contract with Cube ended on October 15th and the group announced they would not be re-signing with the agency, the members assured fans this was not the end; that they intended to continue making music with all five remaining members. In my heart, I knew things would work out and, as fans, we needed to be patient and trust the members. These types of things take some time to sort out.

That patience has paid off. In just two months, BEAST has formed their own agency in order to self-produce and promote. The only catch is they may not be able to keep the name BEAST, as Cube Entertainment was granted the trademark on both the name and logo earlier this year. Additionally, all songs previously released under Cube belong to the company as well.

There is hope, though—following the above statement from Around Us Entertainment, Cube released a statement regarding the BEAST trademark.

“We have not yet discussed BEAST’s trademark with Around Us Entertainment. We need to discuss it.”

Around Us also released their own statement on the matter:

“We have not yet decided on anything regarding BEAST’s trademark. We are currently in discussion.”

In response to setting up the label prior to discussing the trademark, Around Us Entertainment said:

“It’s a decision that was made after fully discussing it with the members, and was made after much debate.”

Unless Cube has a change of heart, the members of BEAST will have to decide on a new name. It has been rumored they are considering options having to do with lyrics from one of their songs. Many fans have suggested name ideas, with one, in particular, gaining a lot of popularity. The fan idea in question is to rename the group BEAUTY and change the fandom name to B2ST, which would allow the group and fandom to continue on with little change and showcases the tight-knit and supportive bond between the group and their fans.

As for the usage of the past seven years of beloved BEAST songs, fear not. One of the Cube producers who worked closely with BEAST over the years, took to his social media, responding to reports the group will no longer be able to perform any of their old songs. The producer said all BEAST has to do is change the arrangements and the copyright would no longer be in play, therefore nullifying any legalities.

Shortly after the statement was released, the members each broke their personal silence by posting messages on their social media. Several members posted images of the new company logo, pictured above.

Main vocalist, Yoseob posted this reassuring image to his Instagram a couple hours later, with his own personal statement on the matter:

“Please support the five members on our new start. We need your support and love. I want to apologize and thank our B2UTYs for waiting. They were the most anxious as different conversations were floating around. I also want to sincerely thank chairman Hong Seung Sung and Cube Entertainment for forming the five of us and bringing us to where we are today. I don’t know what kind of events will happen in the future. But I’m not afraid at all. We [Around Us] will work hard to bring you all joy and happiness. ”

After Yoseob’s message, the other members followed suit, releasing their own messages to fans.

Leader Doojoon wrote:

“Everyone has waited long! There has been a lot of talk about various things, but I want to be careful until everything has been confirmed. We are very, very sorry about making everyone wait. [But] this is where it all begins! The road ahead will probably be rougher and more difficult than before, but we’ll be leading in front, so please follow us fearlessly! And if we stop when the going gets tough, please give us a push from the back! It won’t be easy, but we will get through it all! Have a good day, be careful of getting a cold, and let’s all meet soon!”

Main rapper and mastermind behind many of BEAST’s biggest hits, Junhyung wrote:

“[The name “Around US” means] no matter what happens, we stay together. That was the huge goal that we set for ourselves. The days ahead won’t be easy, but we’ll able to face them with joy, thanks to all of you lovable people who have continued waiting for us. It was a hard decision for the five of us, and I believe that there will be people who are satisfied, as well as people who feel it a pity. That is a part that we will fill in the future, so please continue to watch over us. We sincerely thank CEO Hong Seung Sung and the employees of Cube Entertainment for bringing BEAST into this world. It’s cold, so watch your health, and have a good day. We’ll always be by your side.”

Main dancer Gikwang's message read:

“We will be making a new start with Around US. First, to the fans that have loved and cherished us, worried for us and supported us, and waited till the end for us, I would like to say thank you. It may have been just a short period of time, but I would still like to thank once more all those who believed in and waited for the 5 of us.  [This new] start was made possible by the efforts of the company and our members, and I am both happy and excited. I want to thank the members, the company, the people who cherished us, CEO Hong Seung Sung who created BEAST, and CUBE Entertainment. Without the help of all these people, we would not have come so far, and could not have made such a huge decision. Together with the people around us, we will work hard and strive forward. [We hope you will] continue giving us love and consideration, the 5 members and Around US will always be together. Please anticipate and support us. Be careful of getting a cold and have a good day!”

Maknae Dongwoon expressed his feelings over two separate posts to his IG account, saying:

“Finally, there is a space for B2UTYs and BEAST to become closer. We hope the company will allow us to communicate more with everyone and grow together. The people who have worked with us have put in effort and sincerity for us, so everyone need not worry. I sincerely hope that B2UTYs will walk the flower road with us. I [also] really want to say sorry and thank you [to all of you] for waiting so long.

“And thank you to CEO Hong Seung Sung and CUBE Entertainment for creating BEAST. ‘Just say the word if you need anything’ and ‘Thank you for these seven years,’ these words by CEO Hong still ring in my ears. We will work hard to be artists that won’t make CEO Hong worry or feel burdened.”

All of these statements and messages are super encouraging and exciting to see. It seems fans will have BEAST in whatever incarnation, for many more years to come. They are back and as relieved and happy to be back as we are to have them.


Just two hours after releasing the official statement and reaching out to their fans via SNS, Around Us Entertainment created a new channel for the boys! For now, the channel is listed as Around Us and can be found on both the website and mobile platforms

Moment’s after the channel’s creation, BEAST held their first live broadcast in months to introduce their new channel, promising to, “get closer to everyone via V App in the future.” Check it out here.


B2UTYs, mark your calendars because the boys will be back on V app on 12/19 at 11:00pm KST for… we’ll just have to wait and see.

What about Hyunseung?

As most fans already know, BEAST’s lead vocalist, Hyunseung officially left the group in April following much controversy and debate over his alleged “attitude problem”, wherein some fans even demanded his departure.

Cube’s official statement on the matter cited differences in musical directions between the members as the cause for Hyunseung’s withdrawal from BEAST, as well as his desire to focus on solo endeavors. The statement stressed that this decision was not made lightly and involved heavy discussion and consideration on the parts of Hyunseung, the remaining five members of BEAST and the Cube staff.

On December 13th, Cube Entertainment confirmed that Hyunseung had renewed his contract with the company by issuing the following statement:

“Jang Hyunseung has signed an exclusive contract with Cube. We will be providing him with lots of support and assistance so that he moves one step forward as a mature artist.”

After labelmates 4Minute disbanded in June of this year, HyunA was the only member to re-sign with Cube. Somehow, with all the drama surrounding both groups and their contracts with Cube, the only two artists to remain with the company happen to make up the popular sub-unit Trouble Maker. Many fans are now asking if this means a comeback for the beloved duo could be in store.

*crosses fingers*

2016 has been a rough year for all six of the original members of BEAST; they’ve suffered through and endured a lot of hardships, uncertainty, and heartache. B2UTYs have been right there with them, supporting the members in every way we know how.

Let’s continue to support Yoon Doojoon, Yong Junhyung, Yang Yoseob, Lee Gikwang, Son Dongwoon and Jang Hyunseung in 2017 as they start new chapters in the BEAST story. There are bound to be triumphs and obstacles in the years ahead as all parties face new challenges going forward.